Tabloid Analysis -- Monica Lewinsky

Article: http://www.nationalenquirer.com/monica_lewinsky_still_loves_bill_clinton_blue_dress_cigar/celebrity/70322

The audience for this piece on Monica Lewinsky's undying love for Bill Clinton would seemingly be middle age to older women who remember when the Clinton sex scandal occurred in 1995. The article's copy is distinctively simple in word choice, relying on juicy details about Lewinsky's personal life such as her weight fluctuations and her undying love for Clinton. The publication of the article comes just after a recent photo of Lewinsky was taken as she exited a restaurant. In the general scope, the kairos of the piece seems to be non-existent since the unidentified source who claim's Lewinsky still has feeling for Clinton is not qualified with a source or date.

The argument the article makes is that Lewinsky is waiting for Clinton to come back to her and refuses to be with anyone else. The article targets a feeling of undying and unrequited love by highlighting the length at which Lewinsky has altered her life from the American 'norm' that has seeming arisen from her desire to be with Clinton. Overall, the text and the image have nothing to do with each other except that the text is technically about Lewinsky, and that it mentions that she has lost weight. The unqualified nature of the main claims lead a (somewhat read) reader to doubt the authenticity of the content.

The overall presence of Lewinsky, the headline copy and the advertisements paint a rather dismal portait of Lewinsky. The headline reads "Lewinsky--"I still love Bill - I always will!" Lewinsky is not said to have actually spoken these words anywhere, and the hyperlink on the alleged source links to a Verizon wireless advertisement. The other advertisemnets-- for weightloss secrets, smart phones and luxury SUVs speak heavily about the lifestyles of the National Enquirers reader base. They are concerned about their weight, interested in new gadgets and fancy automobiles. If they are reading the Enquirer, they probably already have a lot of free time on their hands. The overarching theme gathered from this article is that the Enquirer will publish anything that they can hang advertisements around for money, but more importantly that Lewinsky can easily have words placed in her mouth (among other things. ZING!)